After her final year at school Rebecca started a Bachelor of Laws on a part time basis. During this period to fund her studies she was baking and supplying cakes for cafes, modelling catwalk and fashion (the most memorable a Revlon campaign launching new season nail varnishes), and working weekends running a local art gallery.
Once the BEC PIERCE AUSTRALIA label gained momentum it was picked up by the Fashion Editors of the time and Rebecca’s experience modelling was utilised and she was often requested to model her own product. Rebecca deferred her law studies and the business was incorporated.
Still in her early twenties she was seen as young, in an established, vibrant, unregulated fashion industry. Rebecca was very fortunate her product was supported and promoted by some wonderfully protective and encouraging Fashion Editors such as Maggie Tabberer (The Women’s Weekly), Judy Johnson (Daily Mirror, Sun Herald) and Mardi Kerr (The Sun) and then young up and coming talented Editors, Lisa Wilkinson (Dolly Magazine) and Melissa Hoyer (Daily Telegraph).
