Design Bio + CV

Rebecca Pierce OAM
Born 1963 Sydney NSW Australia


In 1980 Rebecca Pierce completed her Higher School Certificate in NSW and was accepted into Law and Architecture. Whilst studying law at night as a means to support herself she started hand painting t-shirts. A short period modelling and exposure to the racing industry provided insight into fashion as a product. In early 1981 Pierce approached a boutique in Sydney’s Hunters Hill to sell her t-shirts on consignment. Within a few months, the retailer was ordering large quantities of t-shirts on invoice. At the end of 1981 at the age of eighteen, Pierce started the BEC PIERCE fashion label.

The sale of t-shirts under the BEC PIERCE label progressed to designs for fully coordinated clothing ranges including dresses, sweat shirts, sarongs, headwear, denim clothing and swimwear. Consistent with the fabric designs and to expand on the product base, the parent company signed Licence agreements for products that were complimentary to the core merchandise, including jewellery, bags, umbrellas, scarves, leather goods, footwear, key rings, magnets, mugs, ties, puzzles, rulers, tea towels, placemats, coasters, tin containers, socks, honey, napery, tea towels, golf accessories and numerous other products. Full concepts were then wholesaled to retailers on a season and mid-season basis.

These products were sold through six company controlled ‘concept’ stores in NSW and one in Queensland. Mosman opened in 1982, Lane Cove 1985, Rose Bay 1985, Chatswood (Westfield) 1990, two outlets in the mid 1990’s opened in The Rocks and Surfers Paradise Qld (Marina Mirage) 1997. A franchise in Canberra (ACT) opened in 1987, and a mini outlet opened in Auckland (NZ) in 1989. The label was renamed BEC PIERCE AUSTRALIA and product was wholesaled to over 500 retail outlets throughout Australia, including David Jones, Sea World Gold Coast and Nuance Global Traders, also to numerous overseas accounts, including Olivia Newton John’s Koala Blue in LA, Neiman Marcus in Dallas and Smith & Caughey Department Store in Auckland, New Zealand.

Pierce continued to develop her designs over a number of labels dependent on market, location and client base. Noted labels being KOALA COUNTRY, KANGAROO TERRITORY and ECHIDNA FARM, expanded supply to boutiques and tourist destinations in Ohio, Ontario, Los Angeles, Hong Kong, Corfu and Fiji.

Additionally, throughout the years, Pierce’s designs extended to corporate commissions and projects. Highlights included the Government appointed position, as the Principal Artist for The Centenary of Federation (1901-2001). Designing for corporates and organisations extended the business further, such as contracts with Taronga Zoo, Crown Melbourne and the RTA (NSW Roads and Traffic Authority), providing diversification of design breadth and product development.

For over twenty years Pierce worked on a design level with NAPCAN (National Association for the Prevention of Child Abuse and Neglect) and the charity Good Beginnings, as well as having created designs for numerous other charities and not for profit organisations.

Since 1983 when Pierce purchased her first property, renovation, refurbishment and design of commercial and residential property has been an interest. In 2010 she completed her twentieth renovation.


1980 HSC artwork included in today’s equivalent of Art Express
1980 Accepted into Law and Architecture
1981 The beginnings of the BEC PIERCE fashion label
1981 Sportsgirl Australia – first major wholesale order
1982 BEC PIERCE AUSTRALIA first concept store MOSMANIZED opened in Mosman. Created costumes for the character Molly Jones (played by Anne Tenney) for JNP Productions ‘A Country Practice’, aired originally on the Seven Network (1981-93)
1984 BEC PIERCE AUSTRALIA range featured in the Innovators Boutique in David Jones (Elizabeth Street Store)
1984 Awarded Develop Victoria Council ‘Tourism Souvenir Award’
1985 BEC PIERCE AUSTRALIA second concept store OZTRASIZED opened in Lane Cove, NSW.
1985 BEC PIERCE AUSTRALIA third concept store UTPOITISIZED opened in Rose Bay, NSW.
1985 National Gold T-shirt Awards – Winner of ‘Golden Gum Leaf Award’, Second Place ‘Most Creative Design’, Third Place ‘Anything Goes T-shirt’
1986 Involved in an Australian fortnight at Neiman-Marcus Department Store in Texas (USA)
1987 Appointed Creative Director of NAPCAN (National Association for the Prevention of Child Abuse and Neglect)
1988 Designed for Zoo Friends (Taronga and Western Plains Zoos)
1988 Designed and extensively renovated a commercial and residential premises in Ultimo. The commercial premise provided warehousing, showrooms and design space for BEC PIERCE AUSTRLIA and its associated labels and activities.
1990 BEC PIERCE AUSTRALIA opened a concept store in Chatswood, NSW.
1992 Designed for the charity Peter Pan Japan on behalf of The Great Ormond Street Hospital for Children in London.
1993 Designed the official scarf for gift for the IOC Delegates, The Sydney 2000 Olympic Bid and amendment to the ‘Flash’ for ties.
1993 Designed for the ABC (Australian Broadcasting Commission), MBF (Medical Benefits Fund), Don Spencer Music, Angus and Coote, Japan Grey Line, Care Australia, Childflight, JTB (Japan Tourist Bureau), RTA (NSW Roads and Traffic Authority).
1993 Winner of the Gift of the Year, Garment Category from Thomsons World Trade Exhibitions and Australian Gift Guide.
1993 Awarded Develop Victoria Council Award T shirt design.
1994 KOALA COUNTRY label established
1995 Designed for GOOD BEGINNINGS AUSTRALIA – National Parenting Project
1996 KANGAROO TERRITORY label established
1996 New company formed for the design and supply of exclusive concepts for retailers such as Crown Melbourne, Taronga Zoo, Nuance Global Traders and Ayers Rock Resort Management.
1998 ECHIDNA FARM label established
1999 Principal Artist for The Centenary of Federation (1901-2001). Designs created for over 20 companies appointed by the Australian Government such as the Royal Australian Mint, Wedgwood Australia and Drizabone.
2000 Award for Service presented by Governor General Sir William Deane for Pierce work as Artistic Director of NAPCAN (National Association for the Prevention of Child Abuse and Neglect)
2001 Designed for ACCAP (Australian Council for Children and Parenting)
2001 Good Beginnings Macquarie Bank Foundation National Awards – Appreciation Award award presented at Parliament House Canberra
2003 One of a panel of judges by invitation of The Royal Australian Mint Canberra for Primary School Designs National Coin Competition
2005 Awarded the Order of Australia (OAM) for service to child protection through Good Beginnings and the National Association for the Prevention of Child Abuse and Neglect as the designer of community awareness and educational materials
2010 20th Renovation – Residential and Commercial Premise – Military Rd, Neutral Bay
2012 Mondrian inspired kitchen collaboration – Awarded Hunter Valley Master Builders Association Kitchen of the Year Award 2012
2012 Mondrian inspired kitchen collaboration – Awarded Housing industry Association Local Region (Newcastle) Awards
2013 Mondrian inspired kitchen collaboration – Finalist HIA National Awards of Australia Kitchen
2014 As part of a major Public Art initiative by North Sydney Council and the RMS contracted to paint five Traffic Signal Boxes as part of a community art project titled ‘Colouring Our Habitat’

Corporate Commissions and Projects

Taronga Zoo
RTA (NSW Roads and Traffic Authority)
Australian Sydney 2000 Olympic Bid Committee
ABC (Australian Broadcasting Commission)
MBF (Medical Benefits Fund)
Don Spencer Music
Angus and Coote
Japan Grey Line
Care Australia
JTB (Japan Tourist Bureau)
Centenary of Federation 1901-2001
Crown Casino Melbourne
Star City
P&O Services
Sky Rail
Ayers Rock Resort Management
Nuance Global Traders
Blue Mountains Tourist Authority
Green Island
Currumbin Bird Sanctuary
Purely Australian Clothing Company

Not-for-profit Projects, Organisations and Charities

NAPCAN (National Association for the Prevention of Child Abuse and Neglect)
Peter Pan Japan charity on behalf of The Great Ormond Street Hospital for Children in London
Good Beginnings Australia – National Parenting Project
First Steps Count Child and Family Centre
ACCAP – Australian Council for Children and Parenting
Zoo Friends (Taronga and Western Plains Zoos)